Lionsgate has been aggressively moving into games this year with Levin at the head of the division.Lionsgate has also recently announced movie-related partnerships with game developers Kabam and Next Games. “The hyper-real action sequences in the film almost make you feel like you’re watching an insane video game, so we cannot wait to see John Wick in theaters as well as experience him in the game.” “We’re big fans of Payday 2 and the team at Starbreeze, and we’re thrilled to kick off our partnership with such a cool movie,” said Lionsgate digital marketing head Danielle DePalma in a statement.
Moviegoers who purchase tickets for the movie on the online ticket site Fandango will receive a free download of Payday 2 on Steam. The content package will be released as a free update for the Payday 2 game on the Steam platform. It has a new pistol, knife, and peak system dubbed Hitman, which features the capability to wield two weapons at the same time.
The exclusive content adds a playable John Wick character to the Payday gang.
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